The Double-Edged Sword Of Authenticity

The Double-Edged Sword Of Authenticity

by | May 6, 2016 | Business

Authenticity must be the most overused word in my ears right now. I want to have an authentic voice, I want to be seen as authentic, I want an authentic brand, authentic, authentic, authentic. Has it lost all meaning for you yet? Authenticity as a term is becoming...