by | Apr 28, 2017 | Marketing, Message, Mindset

The online world is becoming saturated with people trying to emulate their role models’ launch formulas, and they are not getting the results they hope for – sometimes not even close.

The internet is full of claims of 6 and 7 figure launches, but what they are not sharing is the amount of profit from those launches, and the reach that people are utilising from affiliates with lists in the tens, sometimes hundreds of thousands.

Don’t get me wrong, there are some people who do well, but the majority are finding it harder and harder to make a profit from their traditional funnel and product hierarchy.

What worked just a few years ago is no longer working in the same way. We are becoming more savvy as consumers, and we have more choice than ever before.

I called it in 2015, but I think more people are ready to hear it…

The Information Age is dead.

The great news is though, that the Implementation Age is alive and well. And if your real desire is to help other people, and make an impact in the world by working with clients, premium clients first and foremost, then this is very good news indeed.

You do not need an opt-in, low, mid and premium offer to attract clients. You just don’t.

You see, the online world works a lot like the offline world.

Reputation and word of mouth are king.

I reverse engineered what it takes to create a reputation that results in clients who readily refer, get results and sometimes even write me songs as testimonials… (It’s true – you can see a client testimonial/song I received here)

 

There are three main themes to consider when you are building a reputation for getting great results with your clients.

Confidence
– you need to be able to create a safe environment for your client to reach the best results they can. They need to feel confident in you, so you need to feel confident in you.

Clarity
– it takes you getting exceptionally clear about who are the very BEST clients for you and your business. Who are the people who will get the best results from your work and approach, and will they refer more amazing clients to you?

Empathy
– genuine connection and authenticity come from really getting to know those clients well.
Let’s look at the intersection of these themes…

Confidence + Clarity = Market Position

You know exactly who you are talking to and where in the market your offer fits.

Clarity + Empathy = Compelling Invitation

You can make a powerful invitation to work together when you can demonstrate your deep understanding of their challenges.

Confidence + Empathy = Authentic Engagement

When you claim your genuis and marry it with empathy for your client, you can confidently say, ‘I see you, I know what scares you the most, and I can help.’

When you understand how these themes and their intersections are connected, you can begin to really build a business filled with clients that you love, and who love you back.

When they love you back, and refer their friends and colleagues to you, that is when you have cultivated a Referral Rich Reputation.

And there is no funnel in sight.

Let me be clear, there is a place for automation in your business, and there is also a time where introduction of tiered offers becomes not only effective, but necessary.

I encourage you to think carefully though, about when that is for you.

If you are just starting out, and need to build your confidence and bank balance, then build your referral rich reputation first, before leveraging your delivery.

I’m thrilled to see more people questioning the upsell funnel model, especially when they are beginning.

Consider this your permission to do things differently, your way.

Mindset & Message Mastery will provide you with the tools to understand what is getting in your way, on your way to success. It will help you connect the dots to Confidence, Clarity and, most importantly, Clients.