Coaching · Organisations · The SWITCH Coaching System
Some problems don’t need another technique. They need a better conversation.
I work with capable people, the organisations that rely on them, and professional coaches. The context changes, but the work often starts in the same place: looking underneath the presenting problem for the pattern that keeps recreating it.
That might be the same leadership problem turning up despite everything you already know. A team that behaves differently when you walk into the room. A way of working that looks successful from the outside but is costing more than it should. Or a coaching practice that needs more depth, not more noise.
What brings you here?
You don’t need to fit yourself into a title. Start with the kind of support you’re looking for.
Private Coaching
For capable people who want somewhere to think properly about what’s going on beneath the obvious problem — at work, at home, or both.
Organisations
For HR, L&D and senior sponsors looking for support for one person, a team or a wider group through coaching, workshops, training or speaking.
For Coaches
For professional coaches who want depth in their craft and a practice built to last, through the SWITCH Coaching System ecosystem.
How I work
Working on the behaviour is where most development stops.
Most leadership development, and a fair amount of coaching, works on what’s visible: the habit, the conversation that went badly, the thing you did again despite deciding not to. None of that is wrong. It’s just rarely enough, because the behaviour is the output of something, and the something is still running.
I’m more interested in what’s underneath. The patterns, assumptions, responses and system dynamics that keep recreating the issue. What your body does under pressure. The rules you took on so long ago they feel like facts. The way the people around you have organised themselves around the way you are.
I don’t decide the answer before we’ve understood the problem.
This isn’t another leadership technique, and there’s no framework to memorise or box to tick at the end. It’s a way of looking. Once you can see the pattern, changing the behaviour stops being a matter of willpower. Which is a relief, because willpower is what you’ve been using, and it’s what’s tired.
What the work is like
“
Lorraine is not a typical workplace coach, and that was exactly what I needed.
“Her approach is thoughtful, intuitive and sometimes unconventional. She creates the space to look beneath the immediate issue, recognise the underlying pattern and understand what is really driving your response. I now spend less energy trying to control outcomes or carry other people’s emotions, and more time coaching, developing and empowering my team.”
Alicia Lane · Group Procurement Manager, Gallagher
Why me
I listen for what repeats.
I trained as an engineer before I became a coach, and that way of thinking never really left. I notice systems, feedback loops, inconsistencies, and connections between things that look unrelated at first.
Add twenty years of coaching conversations and a decade of training other coaches, and I have a substantial library of human patterns to draw on.
Not so I can tell you who you are. So that I know where to get curious.
Not sure what kind of support you need?
You don’t need to work that out before you get in touch.
Tell me what’s going on in a few sentences. I’ll tell you honestly whether I’m the right person for it, and if I’m not, I’ll usually know who is.
Or email lorraine@lorrainehamilton.net