The Coaching Industry’s Favourite Lie: "More Clients = More Success"
Most coaches believe they need more clients to succeed. More discovery calls, more people in the funnel, more posts, more engagement.
But here’s the truth: not all clients are created equal.
Some clients will drain your energy, demand discounts, ignore your coaching, and leave you questioning your worth. Others will fully commit, value your expertise, refer new clients, and stay for years.
I call these dream clients Fat Rabbits.
What Are Fat Rabbits? (And Why Should You Care?)
🐇 Fat Rabbits are your perfect clients. They:
✔ Invest at the right level without hesitation.
✔ Do the work and get outstanding results.
✔ Stay with you longer, reducing client churn.
✔ Sing your praises and send referrals your way.
🎆 Fireworks Clients look great at first, but fizzle out just as quickly. They:
❌ Are attracted by hype and urgency, not true value.
❌ Need constant convincing to stay engaged.
❌ Drain your energy, over-question pricing, or ask for discounts.
❌ Leave quickly, meaning you're stuck back in the cycle of "finding more clients".
When you’re stuck chasing Fireworks instead of Fat Rabbits, your business feels like an exhausting hamster wheel of marketing, convincing, and hustling.
How I Learned This the Hard Way
Early in my coaching business, I thought success was about getting as many clients as possible. I said yes to anyone who showed interest.
That meant working with:
- People who didn’t actually want to be coached (they wanted me to “fix” things for them).
- Clients who rescheduled endlessly and didn’t take action.
- People who saw coaching as an expense, not an investment.
I was exhausted. And I found myself dreading sessions with certain clients.
Then, I started paying attention to who lit me up versus who drained me. That’s when I realised I needed to focus on attracting Fat Rabbits—clients who were a joy to work with and who naturally helped my business grow.
How to Attract More Fat Rabbits (And Stop Settling for Less)
1️⃣ Identify Your Green Lights & Red Flags
Before you can attract more of the right clients, you need to be clear on what makes someone a dream client or a nightmare.
💚 Green Lights (Ideal Clients)
✔ They take personal responsibility for their growth.
✔ They see coaching as an investment, not an expense.
✔ They trust your process and are open to being challenged.
✔ They take action and implement what they learn.
🚩 Red Flags (Clients to Avoid)
❌ They expect you to fix their problems without doing the work.
❌ They bargain on price or try to “trade” services.
❌ They disappear, then come back expecting results without effort.
❌ They drain your energy, leaving you exhausted after every session.
📝 Try this: Write a list of your best and worst clients. What patterns emerge? What do the best ones have in common?
