Beyond Traditional Coaching: Accessing the Full Potential of Your Clients

by Lorraine | Jun 24, 2025

You’ve Been Coaching with 20% of the Client. Here’s How to Access the Other 80%.

Let’s start with a powerful truth that can redefine your coaching forever:

80% of information flows from the body to the brain — not the other way around.

This fact changes everything about how we should be engaging in coaching.
 If your coaching approach focuses only on thoughts, beliefs, or mindset — you're connecting with just a fraction of your client’s potential.

This is why traditional coaching methods often feel like they almost work… but don’t quite stick.

And this is why I developed the SWITCH Coaching Model® — a human-first, trauma-aware, somatically attuned coaching framework that consistently creates deep, embodied transformation in minutes, not months.

About the Author

Lorraine Hamilton is a professional coach with over 20 years of experience, specialising in authentic, referral-based coaching practices. Founder of the SWITCH Coaching ecosystem and creator of SWITCH Stack - a software platform for coaches, she helps coaches build sustainable businesses without relying on social media.

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