Ready to Ditch the Fluff & Get Real Results?
Experience coaching done differently
Finally, a coaching experience that truly delivers
The online coaching space has exploded in recent years. Which means separating the wheat from the chaff – the truly impactful approaches from the fluff and empty promises – remains a challenge.
Are you frustrated with coaching that feels slow and ineffective? You crave lasting change, not just empty promises. The good news is, there’s a better way.
Introducing the SWITCH Coaching System®: My breakthrough methodology, built on 18+ years of experience, empowers you to achieve rapid breakthroughs.
Stop settling for mediocre. With SWITCH Coaching, you’ll gain the clarity, confidence, and tools you need to finally reach your full potential. Whether you’re an individual seeking profound personal growth or a coach aiming to radically elevate your skills, SWITCH Coaching delivers results.
Here’s what sets me apart:
Substance, Zero Fluff
I focus on proven techniques and deep coaching conversations to create lasting shifts in minutes, not months.
Integrity-Driven Approach
I believe in honesty, transparency, and ethical coaching.
Results-Oriented
My clients experience tangible changes that stick.
My Coaching Philosophy:
Substance over Hype
My approach is grounded in deep coaching mastery and an engineering background. Expect real-world strategies and proven techniques, not empty promises.
Personal Agency for Women
I believe women deserve financial security and the freedom to define their own success. My coaching empowers you to break free from limiting beliefs and achieve your goals.
Integrity Matters
Transparency and ethical behavior are at the core of everything I do. In a world of aggressive marketing, I stand for honesty and building trust with my clients.
Your Transformation Starts Now
Are you ready to unlock your full potential? Let’s ditch the fluff and create real, lasting change together. I promise to treat you as an individual, champion your journey, and show you what’s possible.
18+ years as a coach
500+ clients and growing
10,000+ hrs client experience
Registered ICF Mentor Coach
Professional ICF certified coach
I’ve got some pretty awesome supporters.
“When I fully embodied the consulting side of my skills as well as the coaching side, my confidence grew, which led to a lot more self-belief and far more opportunities than I was expecting.”
Rose Radford, Evergreen Sales Coach
“Lorraine is a unicorn. She can miraculously take my scattered thoughts, worries and goals and turn them into clear and focused actions.
She helps business grow and is integral to my business success.”
Sarah-Jayne Shine, Creative Director
“Lorraine made me a coach, but she also made me a better leader.”
Veronica Armstrong, Empowerment Coach
“To say Lorraine has been instrumental in my life is an understatement. I ended up with a complete career change becoming a full time life coach, Lorraine has taught, coached, mentored and developed me in so many ways. I will be forever grateful for her wisdom and love.”
Sonia McIndoe
“I’ve seen many people studying coaching for a year sometimes more and still not feel qualified or have the knowledge and skills to to begin with their own clients. Lorraine encourages and empowers her students while giving honest feedback about your capabilities and I found that learning under her I obtained skills that I could easily understand and apply quickly.”
Gemma Watson, Relationship Coach
I value
Personal agency
Women have been told what and how to BE for as long as we can remember. Personal agency including financial security is my goal for every client I work with. Agency results in the flexibility and freedom that my clients crave.
Resilience
Learning about yourself will give you the greatest gifts… if you stick with it. “Just keep going…” is my mantra. Things will go wrong, results will be unexpected, mistakes will be made. But we can learn from it all and try again.
Experimentation
Embracing what we don’t know and diving into a mindset of curiosity rather than perfection is what keeps us in motion.
Optimism
Nurturing a high vibe of hope and positivity keeps our mind open to focus on solutions and overcome challenges.
Integrity
In a world of algorithms, aggressive marketing, and hustle culture, I advocate for honesty, transparency, and ethical behaviour, in the coaching profession.