Ready to Ditch the Fluff & Get Real Results?

Experience coaching done differently

Finally, a coaching experience that truly delivers

The online coaching space has exploded in recent years. Which means separating the wheat from the chaff – the truly impactful approaches from the fluff and empty promises – remains a challenge.

Are you frustrated with coaching that feels slow and ineffective? You crave lasting change, not just empty promises. The good news is, there’s a better way.

Introducing the SWITCH Coaching System®: My breakthrough methodology, built on 18+ years of experience, empowers you to achieve rapid breakthroughs.

Stop settling for mediocre. With SWITCH Coaching, you’ll gain the clarity, confidence, and tools you need to finally reach your full potential. Whether you’re an individual seeking profound personal growth or a coach aiming to radically elevate your skills, SWITCH Coaching delivers results.

Here’s what sets me apart:

Substance, Zero Fluff

I focus on proven techniques and deep coaching conversations to create lasting shifts in minutes, not months.

Integrity-Driven Approach

I believe in honesty, transparency, and ethical coaching.

Results-Oriented

My clients experience tangible changes that stick.

Hello! I’m Lorraine Hamilton

I’m here to be your guide on the path to radical transformation.

From Engineer to Award-Winning Coach: My journey wasn’t always about coaching. I spent years as an engineer, but a thirst for deeper human connection led me to this fulfilling path. For nearly two decades, I’ve witnessed the incredible power of coaching, and I’m passionate about helping individuals and fellow coaches achieve real breakthroughs.

The SWITCH Coaching System® – No Fluff, All Results: Tired of empty promises and slow progress? My SWITCH Coaching System® is the antidote. It’s an integrity-driven methodology that combines innovative processes with powerful conversations to create lasting change – in minutes, not months.

Embracing the Challenge: I know what it’s like to push your boundaries. As a woman who loves racing cars and stand-up comedy, I’m no stranger to stepping outside my comfort zone. These experiences have fueled my understanding of the courage and vulnerability needed for growth.

Unleash Your Inner Confidence: Whether you’re an individual seeking personal transformation or a coach ready to elevate your practice, I’ll help you embody your most confident and impactful self. Through powerful questions, perspective shifts, and even some fun experimentation, you’ll discover the blueprint for success that lies within you.

My Coaching Philosophy:

Substance over Hype

My approach is grounded in deep coaching mastery and an engineering background. Expect real-world strategies and proven techniques, not empty promises.

Personal Agency for Women

I believe women deserve financial security and the freedom to define their own success. My coaching empowers you to break free from limiting beliefs and achieve your goals.

Integrity Matters

Transparency and ethical behavior are at the core of everything I do. In a world of aggressive marketing, I stand for honesty and building trust with my clients.

Your Transformation Starts Now

Are you ready to unlock your full potential? Let’s ditch the fluff and create real, lasting change together. I promise to treat you as an individual, champion your journey, and show you what’s possible.

18+ years as a coach

500+ clients and growing

10,000+ hrs client experience

Registered ICF Mentor Coach

Professional ICF certified coach

I believe that…

You deserve success by your own definition. When you give yourself permission to be successful, it gives others around you permission to do the same.

The coaching industry will continue to grow, and the best coaches need both personal and professional support.

You have the blueprint to success inside you. However, decades of ‘good girl’ conditioning have blocked you from accessing it.

Most coaches focus on the strategy of success, not what’s going on underneath, which goes far beyond mindset.

I promise to:

Treat you as an individual, not a number.

Be a role model, and embody my values.

Show you what you cannot see.

Say what others will not.

Champion you as you become the person you were born to be.

I’ve got some pretty awesome supporters.

“When I fully embodied the consulting side of my skills as well as the coaching side, my confidence grew, which led to a lot more self-belief and far more opportunities than I was expecting.”

Rose Radford, Evergreen Sales Coach

“Lorraine is a unicorn. She can miraculously take my scattered thoughts, worries and goals and turn them into clear and focused actions.

She helps business grow and is integral to my business success.”

Sarah-Jayne Shine, Creative Director

“Lorraine made me a coach, but she also made me a better leader.”

Veronica Armstrong, Empowerment Coach

“To say Lorraine has been instrumental in my life is an understatement. I ended up with a complete career change becoming a full time life coach, Lorraine has taught, coached, mentored and developed me in so many ways. I will be forever grateful for her wisdom and love.”

Sonia McIndoe

“I’ve seen many people studying coaching for a year sometimes more and still not feel qualified or have the knowledge and skills to to begin with their own clients. Lorraine encourages and empowers her students while giving honest feedback about your capabilities and I found that learning under her I obtained skills that I could easily understand and apply quickly.”

Gemma Watson, Relationship Coach

I value

Personal agency

Women have been told what and how to BE for as long as we can remember. Personal agency including financial security is my goal for every client I work with. Agency results in the flexibility and freedom that my clients crave.

Resilience

Learning about yourself will give you the greatest gifts… if you stick with it. “Just keep going…” is my mantra. Things will go wrong, results will be unexpected, mistakes will be made. But we can learn from it all and try again.

Experimentation

Embracing what we don’t know and diving into a mindset of curiosity rather than perfection is what keeps us in motion.

Optimism

Nurturing a high vibe of hope and positivity keeps our mind open to focus on solutions and overcome challenges.

Integrity

In a world of algorithms, aggressive marketing, and hustle culture, I advocate for honesty, transparency, and ethical behaviour, in the coaching profession.

Ready to SWITCH things up?