Lorraine is a former engineer, part time stand up comedian, voracious tea drinker and wannabe race car driver. She is also the creator of
The SWITCH Coaching System is the bedrock of her two signature programs:-
- The Coaching SWITCH Coach Training
- The Success SWITCH online course
She has spent the past 17 years coaching ambitious high-achieving women, writing books and mentoring hundreds of other coaches to greater freedom and success.
This led to her being hand-picked by the Emmy award winning media entrepreneur Natalie MacNeil to become Program Director at the cutting edge and global ICF accredited coach training provider Coaching Evolved.
She believes that leadership with a coaching approach is what the world needs right now, and having previously led a team of engineers to creating an award-winning culture, she knows a thing or two about it.
Senior Adviser to Women in STEM+
Program Director of the Transformational Embodiment Coach Certification Program
Licensee and Main Organizer of TEDxKapiti 2022
When you go after what you want, you
to go after what THEY want.
Curious about working together?
I work predominantly with women coaches. When I first started my own business I wanted to help everyone! If someone asked me who my ideal client was I'd simply reply,
"Anyone. I can help anyone!"
Almost two decades on, I now see that not everyone is my ideal client.
In case you’re wondering if YOU are one of them, read on.
That every woman deserves success by her definition. When women give themselves permission to be successful, it organically gives every other woman around her permission to do the same.
That the coaching industry is going to continue to grow, and that the best coaches need both personal and professional support.
Most women have the blueprint to success inside of them, however the decades of ‘good girl’ conditioning have blocked them from accessing it.
Most coaches focus on the strategy of success, not what’s going on underneath.
This goes far beyond mindset.
- I will treat you as an individual, not a number.
- I will be a role model, and embody my values.
- I will show you what you cannot see.
- I will say what others will not.
- I will champion you as you become the woman you were born to be.
If this is feeling good so far, then choose where you would like to go next…
THE WHOLE STORY
How did I go from designing mobile phone networks empowering some of the worlds’ leading coaches?
READY TO GET TO WORK?
Step 1 is to head over to my Work With Me page to see what your primary focus is.
Let’s do it!
STILL NOT SURE IF WE FIT?..
No problem, I can help with that.
Keep reading 😊
Stay on this page…
I’m currently onboarding new coaching clients and students who want to build unshakeable confidence, and
make a living from making a difference.
I WORK BEST WITH WOMEN WHO…
WE WON’T GET THE BEST RESULTS IF…
What if you could have a powerful impact by giving yourself permission to be wildly successful?
(Whatever that looks like to you.)
And what if you could do that without compromising who you are?
You are a brilliant woman...
You absolutely can.
My proprietary approach – The SWITCH Coaching System® – is the secret ingredient to your lifelong success recipe.
Whether you want a fresh approach to your coaching, or you need your own transformation, the secret is in the SWITCH.
Lorraine is accredited by the International Coaching Federation at their high PCC level.
The ICF is the gold standard of ethics and best practice in the coaching industry and she is proud to hold this credential. In addition, Lorraine is an accredited coach trainer and runs world class international coach training for some of the biggest names in the industry. You are in the safest and most professional of hands when you work with Lorraine.