Beyond Traditional Coaching: Accessing the Full Potential of Your Clients

Beyond Traditional Coaching: Accessing the Full Potential of Your Clients

You’ve Been Coaching with 20% of the Client. Here’s How to Access the Other 80%.

Let’s start with a powerful truth that can redefine your coaching forever:

80% of information flows from the body to the brain — not the other way around.

This fact changes everything about how we should be engaging in coaching.
If your coaching approach focuses only on thoughts, beliefs, or mindset — you're connecting with just a fraction of your client’s potential.

This is why traditional coaching methods often feel like they almost work… but don’t quite stick.

And this is why I developed the SWITCH Coaching Model® — a human-first, trauma-aware, somatically attuned coaching framework that consistently creates deep, embodied transformation in minutes, not months.

The Power Of Being Coachable

The Power Of Being Coachable

In the world of personal growth, leadership, and high performance, there’s a trait that often gets overlooked in favor of more flashy skills like charisma, strategy, or technical prowess.

That trait is coachability—the willingness to listen, learn, and adapt.

Yet coachability is the quiet catalyst behind every transformational journey. It’s the bridge between where you are and where you want to be.

Being coachable is not about admitting failure or deficiency. It’s about embracing a mindset that says, “I don’t know it all—and that’s okay.

It’s about choosing growth over ego, and progress over perfection.

What Does It Mean to Be Coachable?

At its core, being coachable means being open to feedback, willing to self-reflect, and ready to act. It’s the ability to receive insights—even uncomfortable ones—without defensiveness. It’s the courage to see yourself more clearly and the humility to make adjustments.

Being coachable does not mean blindly accepting advice or changing just to please others. In fact, great coaching doesn’t aim to mold you into someone else—it aims to help you become more authentically and effectively yourself. That journey requires your active participation. Coachable clients don’t just nod along; they engage, question, wrestle with ideas, and ultimately own their evolution.

Coachability is not a personality trait.

It’s a practice.

“The essence of coachability is willingness” -Lorraine Hamilton


Why It Matters

  1. Coachable People Grow Faster

People who are coachable don’t waste time defending their status quo. They lean into feedback. They turn setbacks into stepping stones. They ask, “What can I learn from this?” rather than, “Why is this happening to me?” This mindset fuels exponential growth—personally and professionally.

  1. Coachability Builds Resilience

When you're coachable, failure doesn’t define you—it instructs you. You stop fearing mistakes and start using them. In my coaching work, I often see that the most resilient leaders aren’t the ones who never fall. They’re the ones who fall, learn, and rise again—smarter and stronger than before.

  1. Coachable Leaders Attract Trust

People follow those who are willing to grow. Coachable leaders are more transparent, adaptable, and self-aware. They don’t pretend to have all the answers. Instead, they create environments where learning is safe and encouraged. That fosters trust, collaboration, and high performance.


The Inner Work of Coachability

Coachability isn’t just about actions—it’s about mindset. The foundation of a coachable mindset includes:

  • Self-awareness: You can’t grow what you won’t acknowledge. Coachable people are committed to seeing themselves clearly. They reflect regularly, ask tough questions, and welcome different perspectives.

  • Emotional agility: Feedback can stir up emotions—defensiveness, embarrassment, even shame. Coachable people feel those emotions but don’t let them rule. They pause, process, and then engage with intention.

  • Ownership: Blame blocks growth. Coachable individuals take radical responsibility for their lives. Even when external factors play a role, they ask, “What part can I own?”

  • Curiosity: Coachability thrives in curiosity. Instead of clinging to “I already know,” coachable people live in “What else might be true?

This openness creates space for insight and innovation.


Coachability in Action

So what does being coachable actually look like in a coaching relationship?

It looks like showing up on time—not just physically, but mentally and emotionally.

It looks like coming prepared, having reflected on prior conversations, progress, and roadblocks.

It looks like being honest, even when it’s uncomfortable. Especially when it’s uncomfortable.

It looks like taking aligned action between sessions—not just consuming insight but applying it.

It looks like being willing to slow down, examine patterns, and challenge limiting beliefs.

It looks like staying present when challenged—and being just as present when celebrated.

It’s not always easy.

But it’s always worth it.


How to Cultivate Coachability

Even if coachability doesn’t come naturally, it can be developed. Here are a few practical ways to start:

  1. Assume There’s Always Something to Learn

Even if you’ve been in your role for 10 years or feel like you've “heard it all before,” stay open. Ask, “What’s here for me to learn today?”

  1. Separate Feedback From Identity

Feedback is information, not a verdict on your worth. When you detach your ego from critique, you gain access to truth.

  1. Create Reflection Rituals

Whether it's journaling, meditation, or post-session debriefs, build space into your routine for processing. Insight without reflection rarely becomes transformation.

  1. Ask Better Questions

Instead of saying, “Did I do that right?” try, “What am I not seeing?” or “What would it look like to challenge this assumption?”

  1. Take Action, Not Just Notes

Coachable people don't just collect insights—they implement them. Pick one thing from each coaching session to put into practice, and follow through.


The Coachable Client = The Empowered Client

In my coaching practice, I don’t promise answers—I promise a partnership. But that partnership only works when you’re engaged and willing. The most powerful coaching relationships are co-created. I’ll bring the questions, reflections, and challenges—but you bring the commitment.

Ultimately, coaching is not about changing who you are. It’s about unblocking the parts of you that already know how to lead, love, and live more fully. That unblocking? It begins with being coachable.

So whether you’re an executive, entrepreneur, creative, or simply a human committed to growth, ask yourself: Am I willing to learn? Am I willing to be seen? Am I willing to be challenged? And—most importantly—am I willing to change?

Because if you are, everything becomes possible.

Why You Don’t Need More Followers to Get Clients

Why You Don’t Need More Followers to Get Clients

“You just need to grow your audience, and the clients will come.”

We’ve all heard it.

So, coaches spend hours crafting the perfect Instagram posts, tweaking their LinkedIn profiles, and churning out endless content—only to hear crickets.

The truth? Audience size does not equal clients.

I’ve seen coaches with 10,000+ followers struggling to book clients and others with a tiny but engaged audience running six-figure businesses.

Because getting clients isn’t about numbers. It’s about trust.

 

Why Audience Size Doesn’t Matter—But Trust Does

A big audience means nothing if people don’t trust you enough to invest.

Your coaching business thrives on:
Trust – Clients work with people they believe can help them, not just influencers they admire.
Connection – People refer and invest when they feel seen and understood​.
Visibility in the right places – Being known in small, high-value circles is often more powerful than being “internet famous.”

Here’s a secret: Your next 3 clients are probably already in your world.

They’re the ones reading your posts quietly, thinking about working with you, but waiting for the right moment. And the fastest way to turn them into paying clients? Deeper connection, not more visibility.

 

I Don’t Get Clients From Social Media – And That’s Intentional

If you go and look at my social media right now, you won’t see hundreds of likes, shares, or comments on my posts. And that’s fine.

That’s not how I get clients.

For me, social media is a credibility tool, not a lead generation strategy.

Most people who work with me don’t come from a random Instagram post—they meet me in another way first. A referral. A podcast interview. A recommendation from a past client. A conversation.

But when they do hear about me, the first thing they do? They go and check me out online.

And when they do, they see:
A long history of content – I’ve been doing this for years. I’m not a “flash in the pan.”
A clear message – My content is consistent, not chasing trends.
Proof of experience – They see I’ve worked with coaches like them before.

And here’s the kicker: I can’t count the number of times I’ve had someone get on a call with me and say, “I’ve been following you for years.

Yet they’ve never liked or commented on a single post.

They weren’t engaging publicly, but they were paying attention privately. And when the time was right, they reached out.

 

I used to joke that I am lucky that I started coaching before social media was a 'thing'.  Now I don't think it's a joke.  I am so glad to have had the experience and learned the skills that I did before the explosion of social media, and coaching.

I spend a significant amount of time inside The Client Attraction SWITCH Coaching Business Incubator helping coaches to 'unlearn' the narrative they have been fed about growing their business on social media.

Don't get me wrong, social media absolutely has its place in supporting your marketing efforts.  But it is not the only way, nor is it the most effective if you are just starting out.

Enter The Referral Rich Reputation method.

 

Instead of trying to crack the algorithm, focus your attention on feeling Confident in your abilities, gaining Clarity on your Fat Rabbit client, and being of Service to the very best clients.

When you do that, the intersections of those elements reveal a Clear Market Position, seeing where you fit in your industry. You create Authentic Engagement that is based on serving your best clients, and that allows you to make a Compelling Invitation to the right people at the right time.

Instead of trying to “go viral,” focus on building credibility, trust, and connection.

🔥 Deep Relationships → Clients & Referrals

  • Regularly reach out to past clients, peers, and connections.
  • Engage in real conversations, not just “likes” and comments.
  • Follow up—most coaches don’t, and this is where the gold is.

🔥 Speaking, Guest Coaching & Collaborations → Authority

  • Instead of fighting social media algorithms, get in front of the right audiences.
  • Speak at events, appear on podcasts, or offer guest workshops for aligned communities.

🔥 Consistent Follow-Up → Conversions

  • Most people don’t sign up the first time they hear about you.
  • Following up is everything—yet so many coaches avoid it​.

Why Followers Don’t Convert (and what to do instead)

Let’s say you have 5,000 followers on Instagram. If only 1% of them are engaged, that’s 50 people actually paying attention.

Meanwhile, a coach with just 300 people on their email list but a 40% open rate and regular conversations has 120 engaged people actively considering working with them.

📌 The shift: Focus on depth, not width.

💡 Ask yourself:

  • Do you have a strategy for nurturing the people already in your audience?
  • When was the last time you personally checked in with a potential client?
  • Are you making it clear and easy for people to work with you?

What Works Better Than Social Media Growth?

Instead of posting into the void, try this:

Reconnect with past clients & leads
📩 Message 3 people today who have engaged with your work before. Ask how they’re doing—no pitch, just connection.

Ask for referrals
🔁 Happy clients love to share—if you ask! Reach out and say, “I love working with clients like you—do you know anyone who could benefit from this work?”

Be seen where it matters
🎤 Speak in front of groups, run a free mini-training, or appear on a podcast. One good collaboration can bring in more leads than months of social media posting.

Follow up (more than once!)
📅 Most coaches follow up once, maybe twice. But clients often need 5+ touchpoints before saying yes.

Fat Rabbits vs. Fireworks: Why Chasing the Wrong Clients Will Keep You Stuck

Fat Rabbits vs. Fireworks: Why Chasing the Wrong Clients Will Keep You Stuck

The Coaching Industry’s Favourite Lie: "More Clients = More Success"

Most coaches believe they need more clients to succeed. More discovery calls, more people in the funnel, more posts, more engagement.

But here’s the truth: not all clients are created equal.

Some clients will drain your energy, demand discounts, ignore your coaching, and leave you questioning your worth. Others will fully commit, value your expertise, refer new clients, and stay for years.

I call these dream clients Fat Rabbits.

 

What Are Fat Rabbits? (And Why Should You Care?)

🐇 Fat Rabbits are your perfect clients. They:
✔ Invest at the right level without hesitation.
✔ Do the work and get outstanding results.
✔ Stay with you longer, reducing client churn.
✔ Sing your praises and send referrals your way.

🎆 Fireworks Clients look great at first, but fizzle out just as quickly. They:
❌ Are attracted by hype and urgency, not true value.
❌ Need constant convincing to stay engaged.
❌ Drain your energy, over-question pricing, or ask for discounts.
❌ Leave quickly, meaning you're stuck back in the cycle of "finding more clients".

When you’re stuck chasing Fireworks instead of Fat Rabbits, your business feels like an exhausting hamster wheel of marketing, convincing, and hustling.

How I Learned This the Hard Way

Early in my coaching business, I thought success was about getting as many clients as possible. I said yes to anyone who showed interest.

That meant working with:

  • People who didn’t actually want to be coached (they wanted me to “fix” things for them).
  • Clients who rescheduled endlessly and didn’t take action.
  • People who saw coaching as an expense, not an investment.

I was exhausted. And I found myself dreading sessions with certain clients.

Then, I started paying attention to who lit me up versus who drained me. That’s when I realised I needed to focus on attracting Fat Rabbits—clients who were a joy to work with and who naturally helped my business grow​.

 

How to Attract More Fat Rabbits (And Stop Settling for Less)

1️⃣ Identify Your Green Lights & Red Flags

Before you can attract more of the right clients, you need to be clear on what makes someone a dream client or a nightmare.

💚 Green Lights (Ideal Clients)
✔ They take personal responsibility for their growth.
✔ They see coaching as an investment, not an expense.
✔ They trust your process and are open to being challenged.
✔ They take action and implement what they learn.

🚩 Red Flags (Clients to Avoid)
❌ They expect you to fix their problems without doing the work.
❌ They bargain on price or try to “trade” services.
❌ They disappear, then come back expecting results without effort.
❌ They drain your energy, leaving you exhausted after every session.

📝 Try this: Write a list of your best and worst clients. What patterns emerge? What do the best ones have in common?

Why Mindset Isn’t Everything: The Missing Piece in Coaching Success

Why Mindset Isn’t Everything: The Missing Piece in Coaching Success

The Mindset Myth

 

 

For years, coaches have been telling us that mindset is everything. That if you think positively enough, believe in yourself enough, and visualise success hard enough, everything will fall into place.

But you and I both know that’s not the whole truth.

While mindset is an important part of growth, relying on it alone can leave clients frustrated, stuck, and questioning why they aren’t making progress. The real transformation happens when we go beyond mindset and work with the whole person—body, emotions, and energy.

 

 

 Why I Believed Intelligence Was the Only Way to Solve Problems

Growing up, intelligence was everything.

In the 70s and 80s, if you were a girl and you weren’t conventionally pretty or popular, you had to find a different currency. Mine was humour and intelligence. If I could be the smartest person in the room, I could hold my own. And I genuinely believed that being clever enough could solve any problem.

That belief followed me into my professional life. Every challenge required thinking harder, finding the right strategy, and understanding the problem on a cognitive level. Even when I first encountered therapy, it was all cognitive-based—CBT, talk therapy, and reframing thoughts.

And it worked. Until it didn’t.

 

 

 The Anger of Discovering Something Better

When I first encountered embodied coaching techniques, something inside me flared with frustration.

Why had I never been taught this before?

Why were we still acting like the mind is the only access point for change when the body holds just as many answers—if not more?

I was learning gentler, faster, and stickier ways to create change, and I couldn’t understand why they weren’t mainstream. Why were we making people work so hard for something that could be so much simpler?

Even after two decades in this industry, I still see embodiment coaching dismissed as ‘woo-woo’—even though it consistently gets results where mindset alone fails.

 

 

Embodied Transformation

Instead of just working on mindset, the SWITCH Coaching Model creates transformation through:
Deep Listening: Hearing the real issue, not just the surface-level problem​.
Energy Shifts: Helping clients change their perspective in minutes, not months​.
Somatic Awareness: Noticing what their body is telling them, not just their mind​.

 

 

Mindset vs. Embodiment: A Real-Life Example

Imagine a client who keeps saying, “I just need to believe in myself more.”

A mindset-based approach might focus on affirmations, visualisations, or positive self-talk.
An embodied coaching approach, however, would look at:

  • How their nervous system reacts to risk and visibility.
  • The stories they’re telling themselves (and where those beliefs originated).
  • Whether their body language contradicts their words (e.g., saying they feel confident while physically shrinking).

Rather than just pushing them to “think positively,” we guide them to understand and shift what’s really happening inside them.

 

The Missing Link: The Power of the Body

Many of our biggest breakthroughs happen not in the mind, but in the body. When we feel stuck, it’s often because our nervous system has detected a threat (even if logically, there isn’t one).

A client struggling with self-doubt might not need a pep talk—they might need to breathe differently, stand differently, or process an old emotional experience that is keeping them stuck.

This is why embodied coaching works. It moves transformation from an idea into action.

Bringing This Into Your Own Coaching or Personal Growth

If you’re a coach, consider:

  • Where do you default to mindset work when a client might need something deeper?
  • How can you incorporate body-based awareness into your sessions?
  • What happens when you sit in silence instead of rushing to offer a mindset reframe?

And if you’re someone who has been doing all the mindset work but still feels stuck, ask yourself:

  • What does my body tell me when I think about my goal?
  • Where do I feel tension or resistance?
  • What happens if I breathe into that space instead of trying to change my thoughts?

 

The Art of Radical Rest

The Art of Radical Rest

Why Doing Nothing is the Ultimate Power Move

I’ve been reflecting a lot lately on the pace of life and the art of rest. If you’ve been following along, you know this month has been a whirlwind for me—filled with weekends away with friends, birthdays, making celebration cakes, and even a bit of comedy! 🎉🍰 Between my work with the Coaching SWITCH Programs, private clients, and the endless flow of networking and business-building activities, it’s easy to feel like life is a never-ending to-do list.

Sound familiar? 🤯

But here’s the truth: rest is not a luxury—it’s a necessity. 🛌 And even more, it’s a power move. We often fall into the trap of believing that constant busyness equates to success, but what if the most revolutionary thing you could do for your personal and professional growth was…nothing? 🌱✨

Why Rest is a Radical Act

We live in a culture that glorifies hustle and grind to the point where rest is often seen as laziness. 🏃‍♀️💼 But the reality is, doing nothing isn’t wasted time—it’s an investment in your future productivity and well-being. Resting is not just about recharging your body; it’s about creating space for creativity, innovation, and personal growth. 💡

For me, allowing myself to relax and spend time daydreaming or diving into a good book (not for work!) 📚 helps me unwind, spark new ideas, and get clear on my next steps. It's in these quiet moments that the magic happens. ✨ But this wasn’t always my mindset. I used to feel guilty about taking time away from “productive” activities until I realised that these seemingly unproductive moments were fueling everything else I do.

Perspective Shift: Rest as an Investment, Not an Indulgence

One of the core components of the SWITCH Coaching System® is the idea of Transforming our perspectives to reveal new possibilities. 🔄 So, let’s apply this to rest. Instead of seeing rest as a break from productivity, what if we saw it as an integral part of our success strategy? 📈

Picture this: rest as the hidden powerhouse behind every brilliant idea, strategic move, and creative breakthrough. 🧠💥 It’s not downtime; it’s preparation time. When we rest, we allow our brains to process, integrate, and connect ideas in ways that are impossible when we’re constantly in “go” mode. 🚦

The Science Behind Rest and Creativity

Science backs this up. 🔬 Studies have shown that activities like daydreaming, napping, and engaging in non-work-related hobbies activate the brain’s default mode network (DMN), which is linked to creativity, problem-solving, and emotional processing. 🧘‍♀️ 

When you think you’re doing nothing, your brain is actually doing some of its best work. Dr. Jonathan Smallwood discusses how mind-wandering supports creative thinking in his Q&A in Knowable Magazine.

Additionally, Dr. Mary Helen Immordino-Yang’s study, "Rest Is Not Idleness", highlights how mental rest helps the brain synthesise information and supports deeper learning and self-awareness. 🧠📚

 

Mentor Musings

How to Help Clients Break Their Unconscious Rules

Now, let’s explore how you can guide your clients through a similar process using the SWITCH Coaching Model:

  • S – Set Aside
    Begin by setting aside any judgments or expectations. Encourage your client to reflect on what internalized rules or beliefs they may be operating from. Hold space for them to be vulnerable as they explore these.
  • W – What?
    Ask powerful questions to uncover their rules. What beliefs are you operating from? What assumptions are you making about your business, life, or relationships? What invisible scripts are playing in the background?
  • I – Impact
    Help your client examine the impact of these rules. How do they feel in their body when they think about these beliefs? What is the emotional toll? Is this rule keeping them stuck in some way?
  • T – Transform
    Use tools to help your client shift their energy around these rules. What if this rule wasn’t true? How would that open up new possibilities? Help them see how letting go of these rules could lead to more aligned opportunities.
  • C – Clarify
    Once your client has transformed their energy, clarify what new steps they can take from this freer perspective. What actions can they take that align with their true desires, rather than arbitrary rules?
  • H – Harmonise
    Support your client in integrating these new beliefs. How can they stay aligned with their newfound freedom? Are there any challenges or conflicts that may arise, and how will they navigate them?

You don’t need to wait for a milestone to pursue the work you’re passionate about. I encourage you to take some time to reflect on the invisible rules influencing your decisions—and challenge them. This is your chance to live in alignment with your true strengths and passions.

What rules are you ready to release? And how can you support your coachees in doing the same?

Until next time,

Lorraine

Your Coach & Mentor

P.S. Check out ways we can work together