The Client Attraction SWITCH
The Client Attraction SWITCH is significantly different to any other marketing support training for coaches out there.
“Attracting clients doesn’t have to feel hard. It can feel as natural as coaching itself.”
Imagine spending more time actually coaching, meeting warm prospective clients through referrals, and building a reputation that precedes you. No more chasing cold leads or relying on tactics that feel inauthentic.
At The Client Attraction SWITCH, I’ve turned the traditional marketing narrative on its head to create something truly unique—a coaching business incubator designed for coaches who care deeply about their craft and their clients.
Fed up with advice that doesn’t fit your coaching?
Me too!
Whilst marketing experts are quick to sell to coaches, most do not have a deep understanding of what professional coaching actually is, and lump us in with every other service business out there.
The truth is that professional life coaching can create transformations for multiple different niches, clients and challenges. Yet traditional marketing methods want us to have one client, solve one problem, and achieve one outcome.
We end up feeling super restricted by the “solve one problem” narrative, when our skills are far more versatile.
So I created The Client Attraction SWITCH
A radically different take on marketing for Professional Coaches and Life Coaches. In fact, any trained coach who is struggling with attracting clients through the ‘one-size-fits-all’ approaches that are being sold for tens of thousands of dollars online.
I am so sick of talking to coaches who have blown their savings on programs that promised the world, and resulted in them being forced into an offer that feels completely inauthentic.
There is another way.
(But it is ONLY for trained coaches, you’ll see why soon…)
Sarah’s Story
Sarah* spent months searching for the perfect program to grow her coaching business. Every course promised her the moon but left her feeling more disconnected from her work and her values.
She felt torn between learning how to “market herself” and honing her coaching skills. Worst of all, she was spending more time on social media and less time actually coaching.
Then Sarah stumbled upon The Client Attraction SWITCH—a coaching incubator that wasn’t just another “proven system.” Instead, it was a community, a framework, and a mindset shift.
Over the weeks that followed, Sarah stepped into her identity as a Professional Coach. She shifted her focus from chasing clients to creating impact. She learned to attract her ideal clients, those 10/10 relationships that elevated her practice and reputation.
Now Sarah spends her time coaching, networking with purpose, and growing her business through referrals. She doesn’t feel pressured to keep up with every new trend because she knows she’s on a solid path.
*Sarah is an amalgamation of countless coaches that I speak to annually. Maybe you are one of them?
Introducing The Client Attraction SWITCH
A Coaching Business Incubator for Coaches Ready to Build a Sustainable and Authentic Practice
The Client Attraction SWITCH is for you if:
- You’re tired of generic advice that doesn’t align with professional coaching values.
- You want to attract clients who are fully aligned with your values and vision.
- You’re ready to step into the identity of a confident, Professional Coach.
This isn’t about flashy funnels or viral videos. It’s about creating a business that grows through trust, reputation, and results.
PHASE 1: LEARN
This is where we build the foundation for your coaching business transformation.
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Training Videos: You’ll gain access to key training videos released ahead of our live workshops. These are packed with insights, strategies, and tools designed specifically for professional coaches like you. The videos are concise, actionable, and easy to digest, so you’ll feel prepared without being overwhelmed.
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Collaborative Workshops: These live sessions are where the magic happens. With the foundational knowledge from the training videos, you’ll join your peers to tackle the hardest part of marketing your coaching business—articulating your unique value.
Here’s the exciting part:
You’ll unleash your coaching superpowers to help others find clarity, and in return, you’ll receive that same transformative clarity from your fellow coaches.
The LEARN phase is a vibrant mix of self-paced learning and live collaboration. By the end, you’ll have the tools and insights to confidently move into the next phase.
PHASE 2: DO
Now it’s time to put what you’ve learned into action.
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Success Projects: You’ll design personalised projects to attract your 10/10 clients, build your Referral Rich Reputation, and align your business with your values. Your projects will be tailored to your goals and the stage of business you’re at.
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Weekly Momentum Calls: Stay on track with our weekly progress calls. Share your wins, report on what you’ve accomplished, and set your intentions for the week ahead. These sessions create accountability and momentum.
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Coaching & Mentoring Calls: Each week, we’ll also have a session dedicated to overcoming challenges. Whether it’s refining your messaging, navigating setbacks, or finding the right words for that tricky elevator pitch, these calls are your chance to get hands-on support.
The DO phase isn’t just about taking action—it’s about building confidence, refining your strategies, and creating tangible results in your coaching business.
Who this is for…
This is for you if:
> You want to be seen as credible rather than famous
> You’d rather be professional than adored
> You prefer a quieter approach to business
> You’d rather be respected than envied
> You want to build a sustainable and ethical business from empowering others
This is NOT for you if:
> You do not need to market your coaching services
> You are seeking influencer status rather than being the catalyst for change in the background
> You want to tell people what to do instead of guiding them to their right path
> You are here to cash in on the coaching boom and make a fast buck
Apply the SWITCH Model to Your Coaching Business
I’ve designed The Client Attraction SWITCH around the proven SWITCH Coaching System® to help you reimagine how you attract clients:
STEP 1: S – Set Aside
Let go of the outdated ideas and assumptions about marketing your coaching business.
The coaching industry is rife with generic advice that doesn’t account for the nuances of professional coaching. In this phase, we’ll clear the mental clutter and break down the myths that have been keeping you stuck.
By letting go of what doesn’t work, you’ll create space to embrace a fresh, professional, and authentic approach to building your business—one that feels as good as it looks.
STEP 2: W –What?
Design your perfect coaching business that aligns with your goals, values, and dream clients.
This stage is about building the foundation of your business. You’ll get crystal clear on your goals, the type of work that lights you up, and most importantly, who your 10/10 clients are. These are the people who value your expertise, respect your boundaries, and align with your vision for the impact you want to create.
By identifying your 10/10 clients early, you’ll design a business that attracts the right people from the start, creating a foundation for success.
STEP 3: I – Impact
Shift your focus to the impactful work that lights you up and resonates with your clients.
Once you’ve defined your dream clients and business structure, it’s time to focus on the activities that truly move the needle. Many coaches spend their time on low-impact, high-effort marketing tactics because they don’t know what works.
In this phase, we’ll identify the high-impact activities that connect you with your ideal clients while allowing you to spend more time coaching and less time marketing.
STEP 4: T – Transform
Transform your client attraction methods to work smarter, not harder.
This stage takes everything you’ve learned so far and turns it into a powerful, repeatable system. You’ll refine your approach to client attraction, creating sustainable methods that fit your life and business goals.
Instead of trying every new trend or tactic, you’ll develop a client attraction strategy rooted in trust, referrals, and authentic connections. This isn’t just about finding clients—it’s about building a thriving practice that stands the test of time.
STEP 5: C – Clarify
Refine your approach, iterate on what works, and deepen your impact.
At this stage, you’ll focus on continuously improving your strategy. As you work with more clients and see the results of your efforts, you’ll gain deeper insights into your business and the transformation you create for others.
Clarify who you serve, the impact you’re making, and the unique ways you stand out as a coach. This iterative process ensures that your business evolves alongside your growing skills and reputation.
STEP 6: H – Harmonise & Embody
Build a coaching business that feels balanced, fulfilling, and sustainable.
The final stage is about creating harmony between your business and your life. You’ll integrate the strategies, systems, and lessons from earlier phases to ensure your business supports your well-being and long-term goals.
With everything aligned, you’ll feel confident, energised, and ready to thrive—not just as a coach, but as a Professional Coach building a meaningful career.
The Client Attraction SWITCH Key Dates:
TUTORIAL ONE
20th January 10am- 12pm NZDT
TUTORIAL TWO
27th January 10am- 12pm NZDT
TUTORIAL THREE
3rd February 10am- 12pm NZDT
TUTORIAL FOUR
10th February 10am- 12pm NZDT
TUTORIAL FIVE
17th February 10am- 12pm NZDT
[IMPLEMENTATION PHASE]
Monday Check In Calls 10am – 11am NZDT 24th February – 15th December
Thursday Coaching Calls 10am – 11am NZDT 27th February – 18th December
From Content Chaos to Client Clarity
Ditch the Social Media Spiral
We expose the myths and ineffectiveness of generic social media marketing for coaches, freeing you to explore a more strategic approach that aligns with your unique strengths and target audience.
Offerings for Growth
Learn how to design the perfect coaching packages for various stages of your client base, ensuring value and attracting the right people to your business.
You’ll leave Phase 1 with a clear business offering and a mature and professional approach to building your coaching business for the long term.
Planting the seeds for Clients FOREVER
The 4 Stages Of The Marketing Cycle
Master each stage to keep your pipeline full of ideal clients.
Get super clear on the stages and categories of marketing for the stage of business that you are at. Focus on the area that needs the most attention and choose the most effective tasks and projects to work on.
(No more hiding behind your computer making fancy Canva images.)
Focused Implementation
Learn to identify marketing activities that truly move the needle for coach-specific businesses. You’ll create a personalised action plan with Success Projects and daily/weekly tasks aligned with your goals.
Each week you will report on your tasks, what went well, what you learned, and what you are working on this week.
Get extra help in our weekly coaching calls.
Ongoing Support
Track your progress, receive expert guidance from industry leader Lorraine Hamilton, and connect with fellow coaches in a supportive online community. We’re here to ensure you successfully implement and continuously refine your client attraction strategy.
Utilising our coaching platform, you will track your activities together, and check in regularly to celebrate successes.
In 12 months you will have developed your marketing muscles.
You’ll become empowered to continue optimising and refining your marketing activities to build your referral rich reputation now and in the future.
Your Customised Success Plan
Ideal Client Clarity
Gain a crystal-clear picture of your perfect client, their needs, and how to speak directly to them or those who can introduce you to them.
Magnetic Messaging
Craft a captivating message that resonates with your ideal clients and doesn’t require you to choose a single niche, problem and outcome.
Customised Strategy
Implement a personalised action plan and business vision tailored to your coaching strengths and business goals.
Supportive Community
Connect with fellow coaches and receive expert guidance to ensure your success.
Investment for 2025 Membership
$3500 + GST
(6 and 12 month payment plans available)
Are You Ready To Make The SWITCH?
Stop wasting time on strategies that don’t work and start building a coaching business you’re proud of.
Click here to apply to join the incubator and step into your identity as a Professional Coach.