The Client Attraction SWITCH Workshop
The Client Attraction SWITCH Workshop
Because you became a coach, not a content creator.
Tuesday 19th May
7pm–8.30pm NZST (5pm AEST · 9am CET)
Thursday 14th May
10am–11.30am NZST (8am AEST · 11pm Wed UK · 6pm Wed US East)
Tuesday 19th May
7pm–8.30pm NZST (5pm AEST · 9am CET)
You're not bad at marketing.
You've just been using the wrong map.
The funnel model, the content strategy, the consistent posting schedule — it wasn't built for a coaching practice. It was built for course creators who need volume, reach, and conversion at scale.
A professional coaching practice grows differently. It needs a small number of people who trust you completely. It fills through reputation, not reach. Through relationships that compound, not content that disappears.
When you run a coaching practice using a course creator's playbook, you can work very hard and stay very stuck simultaneously. And because the advice sounds authoritative — because everyone seems to be following it — it's easy to conclude that you're the problem.
You're not.
In this 90-minute live workshop, you'll work through:
Why the traditional funnel doesn't fit
What it assumes, what it requires, and why it drains rather than fills a professional coaching practice.
The Universal Marketing Cycle
A diagnostic tool that shows you precisely where your own client pipeline is leaking. Not a general framework — your specific answer, worked out during the session.
The Scale vs Impact Spectrum
The single most clarifying reframe in client attraction. You'll leave knowing exactly which activities fill practices and which ones just feel productive because everyone else is doing them.
Your 10/10 Client
Who you talk to determines everything. You'll build a clear picture of exactly who you're for, so your marketing stops trying to reach everyone and starts reaching the right people.
You'll leave with:
- A workbook you've filled in during the session, not just a pretty PDF you save and never open.
- A clear diagnosis of where your client pipeline is leaking, and why.
- One specific, high-impact next action that doesn't require you to become someone that you are not.
This workshop is for you if:
- You're a trained coach (or in training) and the marketing advice you've encountered hasn't felt quite right.
- You've been following strategies that feel fundamentally misaligned with how you coach, or you're early enough that you'd rather start with the right map than spend years following the wrong one.
- You want to build a practice through relationships and reputation, not reach and algorithms.
This workshop is not for you if:
- You're looking for a social media strategy or a content plan.
- Your business is more consulting, teaching or mentoring rather than Professional Coaching.
- You're a course creator or programme-based business — the model we cover is specific to professional coaching practices.
Investment
$47 USD
Fair. Accessible. And reflective of the expertise you're getting.
About Lorraine
Lorraine Hamilton PCC is an ICF-registered coach, mentor coach, and coach educator with over 20 years of experience. She has mentored hundreds of coaches and has never stopped working with non-coach clients — because staying close to the work is what keeps the teaching honest.
She created The Client Attraction SWITCH because the advice her coaching students were following wasn't working for them. Not because they were doing it wrong. Because it was never written for them.
