Stand out in a class of your own

Expert mentoring to become an elite coach and build a thriving business, your way.

Become a masterful coach and make a living from making a difference

Feeling frustrated with the crowded coaching landscape?
Stand out from the crowd and build a sustainable business you love with expert coaching mentorship.

Here’s the truth: Building a successful coaching practice can feel overwhelming. But it doesn’t have to be. With the right guidance, you can attract your ideal clients, develop a powerful coaching brand, and make a real impact in the world.
That’s where I come in.

I have nearly 20 years of experience building coaching businesses. I’m passionate about helping aspiring coaches like you create thriving practices that align with your values and avoid the burnout of gimmicky marketing tactics.

My personalised coaching mentorship program offers two distinct pathways:

Grow Your Coaching Business

Build a sustainable coaching business you love, without sacrificing your integrity or becoming a social media “influencer.”

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Mentoring for skills enhancement & ICF credentialing

Unlock your coaching potential and achieve your ICF credentialing goals with confidence.

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Let’s grow your coaching practice in integrity

Mentoring for business growth

The number one thing my clients say to me when it comes to building their coaching business is this: “I wish I could just turn up and coach…” And believe me, I get it.

Coaching is your calling, but how do you make it your living?

Especially when you don’t feel comfortable promoting yourself all the time, and you’re not interested in becoming a social media ‘influencer’ just to gain clients. Gimmicky online marketing tactics just feel disingenuous to you.

You want a coaching business that aligns soulfully with who you are.

I fell in love with the coaching industry in 2006 and I fell hard. I love this business, and I love the people who genuinely love it too. That’s why some of my greatest joy is in supporting values-aligned coaches to make a living from making a difference for others.

I’ve been there, done ALLL…the…things, bought the t-shirt and realised there’s a much simpler way to build a sustainable business around true transformation, and I’d love to help you to achieve this too.

Together we’ll focus on developing your ‘best fit’ methods to attract clients who are an energetic match.

We can establish ways to confidently approach genuine networking, build a referral rich community, and establish efficient backend processes to streamline your coaching operations (and so much more.)

I’m not promising you won’t ever have to do marketing again (it’s necessary and can be fun!), but together we’ll create an approach that works for you and your coaching business.

I believe in the professionalism of the industry and only work with coaches who choose this work as their profession and calling. If you’re here to make a fast buck from the coaching boom, I’m not the mentor for you.

But if you want to grow your business without compromising your ethics, values or wellbeing, hand-in-hand mentorship with me is your next step.

Your investment

Coaching packages start at $3000 NZD + gst for a three month minimum engagement.

However, most clients choose to work beyond this timeframe because they gain so much during the experience.

Depending on your overall coaching objective, you’ll begin to see results and movement towards your desired future state quickly. Clients often begin to see a change in their results from the moment they engage in coaching with me.

What business mentoring with me includes

Personalised 1:1 mentoring sessions

Two dedicated 1:1 mentoring sessions with an experienced, credentialed, professional coach (me!) each month. PLUS accountability, direct messages, and progress tracking, all through your private online portal.

Easy access to everything in one place

Your secure private online portal makes it easy to find what you need: All your coaching materials, recordings, bookings, habit tracking, communication, chat, and supporting resources stored in one place.

A refreshing approach

As a coach with almost 20 years in the industry, I have a refreshing approach to things like ideal client identification, pricing, tools and everything in between, leaving you empowered not overwhelmed. (Not your normal niche. Pricing is a positioning tool.)

Success kit

Continue actively building between our coachings with hand-picked resources – as required – from my extensive development library.

No irrelevant content fatigue – just the perfect resources to support your goals and expand your mindset.

24/7 guidance and support from the AI version of me!

Feeling stuck between sessions? No problem! Get support, resources, and suggestions around the clock from my AI double: AI Lorraine. Trained and mentored by yours truly.

Permission to play

In this exploration, you have permission to play, gather data, iterate and adapt. By allowing yourself this space, you will lay a foundation that lasts.

Yours forever

Revisit your mentoring work and private online portal anytime you need a refresh or a reminder of just how far you’ve come!

ICF Mentoring

Mentoring For Skills Enhancement & ICF Credentialling

The best coaches are those who seek continuing feedback on their skills.

Earning a credential from the ICF is a major milestone in your coaching career. But it’s also a rigorous process and can be daunting and overwhelming.

Questions like:

  • What are the evaluators really looking for?
  • How can you adequately prepare for the ICF Credentialing Exam?
  • How can you demonstrate your best coaching abilities under pressure?

And that’s not to mention those pesky old friends – self-doubt and imposter syndrome – who might be lingering in the background, whispering “what if you’re not good enough to achieve it, despite your best efforts…”

Going it alone feels daunting and inefficient, especially as you’re likely also juggling an existing coaching business, making it difficult to carve out focused time and energy to work on this goal.

If only there was an experienced guide who could provide clarity, accountability, and expert feedback.

Enter me! This is exactly where my ICF credential mentorship comes in. Through a structured yet personalised development process, I’ll be your champion from start to finish.

We’ll cement your skills, shore up any gaps, and ensure you showcase the embodied competence evaluators want to see for your desired credential level. My expertise will maximise your mentorship experience so you can earn the accreditation you deserve.

What ICF mentoring with me includes:

10 Hours of 1:1 Mentor Coaching

Skyrocket your coaching abilities or fulfill your requirement for ICF Credentialing with 10 hours of mentor coaching fully focused on elevating your skills.

Skills Enhancement

Your secure private online portal makes it easy to find what you need: All your coaching materials, recordings, bookings, habit tracking, communication, chat, and supporting resources stored in one place.

ICF Credentialing Exam Prep

Enter your final stage of ICF Credentialing with confidence.

Your investment

Coach Skills mentoring packages from $1500 NZD +gst

Please contact me to discuss your individual needs.

I’ve got some pretty awesome supporters.

“Lorraine is the real deal. I interviewed several coaches who ran development programs for prospective coaches before I decided to work with her.
Lorraine has set me up so well to be a coach. I onboarded a client today and all I could think about while I was going through that process is how well set up I am to get new clients, to work with them, to have a positive impact. I count Lorraine as an awesome mentor and a great friend. She’s fantastic to work with.”

Kelly Cooper, Educator and Coach

“To say Lorraine has been instrumental in my life is an understatement. I started working with her to gain some basic coaching insights and techniques. I ended up with a complete career change becoming a full time life coach. Lorraine has taught, coached, mentored and developed me in so many ways. I will be forever grateful for her wisdom and love. She genuinely cares and empowers those lucky enough to cross her path, I consider myself fortunate to be one of them and encourage anyone considering working with her to jump in boots and all.”

Sonia McIndoe, Bariatric Life Coach

“Since I started working with Lorraine, I revamped my whole website. Now I have a clear pitch that I feel comfortable with and people can really understand what I do. I hosted my first workshop as well. What I love about her feedback is that she was always a step ahead for me and it was always uplifting and very professional. She was so professional.”

Val Nourissat, Certified Embodiment Coach