Leaders, Consultants, Coaches & Healers…

Are you ready to redefine your coaching conversations and get results in minutes, not months?

4th – 7th February 2025

The Future Of Coaching Free Training Week Is Back!

A week of FREE training exploring where coaching is headed, the transformative power of The SWITCH Coaching Model™, and what truly sets SWITCH Coaches apart.

This is not just another free training—it’s a coaching experience designed to outshine the last paid training you attended.

100% Actual Value

Yes! This was the best free training I have ever attended. It was 100% actual value and 0% sales. Lorraine, your coaching style is so solid, clear, methodical and evidence-and-experience based. I would describe it as not “woo” at all but still very honouring of intuition and emotions, both the coach’s and the client’s.  As an academic I really appreciate your considered, well-researched approach and your long historical perspective on the science, art and culture of coaching. But you incorporate feelings, physicality and fun! Perfect! As a new coach who has looked into a looooot of online coaching courses and “gurus”, you stand out as somebody I want to follow. I feel like I’m in rock-solid hands with you.  I absolutely love your teaching style and will be back for more.

– Kamina Wust

Generous Spirit

This has definitely been the best free training I have ever attended because you actually gave us content, rather than stringing us along. You have managed to find a balance between giving value AND a sense of further value that would be gained from The Coaching SWITCH. Thank you very much for the generous spirit that sits beneath this also for the real and obvious competence that you have.

– Jo Workman

Amazing Training

Thank you Lorraine for bringing your whole, very cool, self to this amazing training.  Your energy and vibration created a magical yet gentle space for us to be ourselves and still stay on track with all the facets of your robust, well thought out framework that encompasses all our humanity.

– Ange Hawes

Ready To Join Us?

What if you could…

Get Ahead Of The Curve

Coaching is evolving rapidly, with AI shaping the future. I’ll show you how to embrace this transformation to stay ahead.

Blend Coaching With Your Expertise

Your clients and team value your knowledge, but how do you integrate coaching seamlessly to achieve even greater results?

See Coaching In Action

Watch live coaching demos showcasing the SWITCH Coaching Model™ in real-life scenarios. See the principles come alive.

Have Fun While You Learn

We’re serious about transformation, but we also love to have fun!  Prizes, engagement, and a vibrant learning community make this an unforgettable experience.

The SWITCH Coaching System® equips you with the structure, skills, and confidence to coach effectively—without stress, self-doubt, or sacrificing your authenticity.

Hi, I’m Lorraine Hamilton

I’m an ICF-Registered Coach Mentor and creator of the SWITCH Coaching System®. My goal is simple: to ensure that every free training I deliver is better than the last training participants paid for—and so far, I’ve nailed it every time.

For nearly 20 years, I’ve mentored coaches to achieve transformational results.

I don’t just teach coaching—I live and breathe it, and I am committed to helping you create the impact you dream of.

– Lorraine

The Future Of Coaching: What You’ll Learn

In four powerful sessions, you’ll blend learning, exercises, and demos to discover:

The Future Of Coaching

The evolution of professional coaching, the role of AI, and what this means for you as a coach tomorrow and beyond.

Your Unique Genius

How to integrate coaching into your existing leadership, consulting, and healing skills to create a completely unique blend that is 100% you!

Common Pitfalls

Why coaching conversations go wrong—and how to fix them using the SWITCH Coaching Model™

Standing Out Authentically

The qualities that make SWITCH Coaches truly different are easy to learn, but take time to master. I’ll reveal what you need to work on to step out of the competition of the myriad coaches today.

Ready To Join Us?

Session Schedule

4th February @ 12pm NZDT

The Evolution Of Coaching

60 min session on Zoom or live streamed to FB Group

5th February @ 12pm NZDT

Blending Coaching With Other Modalities

60 min session on Zoom or live streamed to FB Group

6th February @ 12pm NZDT

The SWITCH Coaching Model™

60 min session on Zoom or live streamed to FB Group

7th February @ 12pm NZDT

The Skills A SWITCH Coach Masters

90 min Masterclass on Zoom or live streamed to FB Group

Brilliant Week

Thanks for such a brilliant week Lorraine!

– Katrina Megget

Best Free Training

I loved the free training week and the SWITCH Model. And yes, it was the best free training I have attended!

– Rachael Imrie

Truly Refreshing

Thanks so much Lorraine for your time and energy this week, and to the lovely group as well. It was truly refreshing to be in the soft and caring space with you all that’s purely focused on improving your process as a coach and how to offer the best outcomes for your clients, rather than the loud marketing and sales environments I feel like I’ve been in lately.  It was a very grounded and beautiful energy.

– Brittany Yang

Why this training is different

The Future Of Coaching Free Training Week is different to any other challenge or free event because I waste no time in selling you my other programs.  The Future Of Coaching is a celebration of the opening of my flagship ICF accredited coaching skills training, The Coaching SWITCH.  There, that’s it!  I will remind you from time to time why we are here, but the focus is on my giving you as much as I possibly can over the 4 live sessions and our week together in community.

But that’s not all that makes this training different:

  • Live Coaching Demos: See the SWITCH Coaching Model™ in real scenarios.
  • Comprehensive Workbook: A full printable workbook to keep your learning present
  • Prizes & Fun: Engage with the community to win exciting rewards.
  • Practical Application: Gain tools you can apply immediately.
  • Unmatched Quality: This isn’t just a free training—it’s designed to be better than the last paid training you attended.

Recordings will be available until 14th February 2025.

Clarity & Simplicity

This structure is beautiful in its clarity and simplicity.  I can see it working across a range of modalities.  Loved the practical nature of this course too.  Thank you.

– Meg Gallagher

Lifelong Learning

My takeaways are Transform, Develop, Grow.  Thanks for the amazing content and delivery – made even more accessible due to the fact that it was free.  It’s no wonder you are a champion among coaches.

– Imelda Coleman

Aligned Structure

There was so much goodness in this event, I highly recommend it! My key takeaway was  I didn’t have a structure that aligned with my values. Lorraine is so inspiring that I realise it is possible to actually enjoy the session myself, whilst helping my client transform, using The SWITCH Coaching System®.

– Rae MacDonald

Frequently Asked Questions

Have any other questions? Feel free to reach out

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Yes.  This course is accredited by the International Coaching Federation for 40 hours of Continuing Coach Education (CCE) and can be used to renew ICF credentials.

It can also be used to attain your initial ICF credential through the Portfolio path.

Credentials and Standards

Is this course suitable if I already have some coaching experience?

Absolutely. The Future Of Coaching Free Training Week is ideal for both seasoned coaches, and the ‘coaching curious’.

What is The Future of Coaching Free Training Week all about?

This event is a transformative, 4-day journey exploring where coaching is headed in the age of AI and how to future-proof your coaching practice. You’ll experience:

  • Insights into the evolution of coaching and how AI is reshaping the landscape.
  • Techniques to blend coaching with other modalities like leadership, consulting, and healing.
  • The SWITCH Coaching Model™ for transformational conversations.
  • The skills that make SWITCH Coaches stand out in the industry.
    It’s designed to be better than the last paid training you attended—at no cost to you!
Who is this training for?

This event is perfect for:

  • Coaches, consultants, leaders, and healers looking to elevate their practices.
  • Those curious about the role of AI in coaching and how to stay ahead of the curve.
  • Professionals who want to create deeper transformations for their clients and stand out in the industry.
    Whether you’re an experienced coach or just starting, this training will meet you where you are and help you grow.
What if I can’t attend the live sessions?

No worries! All sessions will be recorded and made available until 14th February 2025. You’ll have plenty of time to revisit the content, catch up on anything you missed, and reflect on your key takeaways.

How is this training different from other free events?

This isn’t just another free training—it’s a coaching experience designed to outshine the last paid event you attended. You’ll get:

  • Live coaching demos showcasing the SWITCH Coaching Model™ in action.
  • Engaging activities and community interaction in a dedicated Facebook group.
  • Practical tools you can apply immediately to your coaching practice.
  • A chance to see what makes SWITCH Coaches uniquely effective.
  • A downloadable workbook to record your learning and keep the event alive.
    Plus, there are prizes to make learning fun and rewarding!
What if I still have questions before enrolling?

Feel free to reach out directly—I’m happy to answer any questions you have to help you decide if this event is right for you.

I’ve got some pretty awesome supporters.

“I learned so much and levelled up my skills. The model is easy to use and empowering for both coach and client.”

Clair Merrall – Christian Women’s Coach

“Lorraine’s depth of knowledge gave me tools that I now use flexibly within my practice. Whether you’re starting out or an experienced coach, SWITCH is simply fabulous!”

Jo Workman – Leadership & Executive Coach

“The SWITCH approach weaves seamlessly with my skills and adds new tools for deep client transformation. To me, this is where the real power and magic of coaching lies.”

Rachael Imrie – Transformational Coach

Ready to start coaching with clarity and confidence?