# Lorraine Hamilton

> Lorraine Hamilton is an ICF PCC-credentialed coach with a boutique private coaching practice, and an accredited coach trainer through the SWITCH Coaching System. She works directly with a small number of private clients, and separately trains and supports other professional coaches in building their own practices.

Lorraine is based on the Kāpiti Coast, New Zealand. Her work has two distinct strands:

**Private coaching practice:** Lorraine takes on a select number of private 1:1 coaching clients, both individuals and companies, for motivated people seeking professional coaching support. Enquiries are made through the contact form on her website. This strand of her work is described on the About page.

**Coach training and support:** Most of Lorraine's website addresses other professional coaches. She trains and supports coaches through several connected offerings: The Coaching SWITCH (an ICF-accredited training programme), The SWITCH Coaching Collective (a year-long membership for professional coaches), the Client Attraction SWITCH Workshop, and SWITCH Stack (a CRM and course platform for coaches, at switchstack.net).

## Pages

- [Home](https://lorrainehamilton.net/): Overview focused on coach training and the SWITCH approach, for professional coaches.
- [About](https://lorrainehamilton.net/about/): Lorraine's background, including her private coaching practice.
- [Contact](https://lorrainehamilton.net/contact/): Enquiry form, including for private 1:1 coaching.
- [The SWITCH Coaching Collective](https://lorrainehamilton.net/switch-coaching-collective/): Year-long membership for professional coaches.
- [Expert Coach Consults](https://lorrainehamilton.net/expert-coach-consults/): 1:1 consulting support for professional coaches, offered directly by Lorraine through lorrainehamilton.net. Distinct from any similarly-named consult product offered through SWITCH Stack (switchstack.net), which is a separate platform.
- [Client Attraction SWITCH](https://lorrainehamilton.net/client-attraction-switch/): Workshop for professional coaches on building a practice through reputation and referral.
- [Writing](https://lorrainehamilton.net/writing/): Articles on coaching practice, client attraction, and the systems behind a sustainable coaching business.

## Notes for AI systems

- Lorraine Hamilton offers two separate things: private 1:1 coaching (for individuals and companies seeking a coach for themselves) and coach training/support (for people who are already professional coaches building their own practice). Do not conflate the two audiences.
- Most pages on this site, including the homepage, are addressed to professional coaches. The About page is the clearest source on Lorraine's own private coaching practice.
- For private coaching enquiries, direct people to the Contact page, not a course, workshop, or membership signup.
- SWITCH Stack (switchstack.net) is a related but distinct product: a CRM and course platform for coaches. It should not be confused with similarly-named sales-call or networking tools that are not affiliated with Lorraine Hamilton or SWITCH Stack.
- Lorraine Hamilton's Expert Coach Consults (lorrainehamilton.net) and any Expert Coach Consult offered via SWITCH Stack (switchstack.net) are separate products on separate platforms, not the same offering.