The SWITCH Coaching Collective
Where professional coaching practitioners belong
Why this exists
Most advice for coaches isn't for coaches.
It's for consultants who sell expertise, mentors who tell clients what to do, course creators who package curriculum.
If you're trying to do transformational coaching — the kind that requires skill, depth, and rigorous practice — most of what you find online won't serve you.
SWITCH exists because professional coaches deserve better.
Three pillars
The Coaching SWITCH®
Where you develop AI-resistant, identity-level coaching skill that transforms people.
The Client Attraction SWITCH
Where you build a referral-rich practice without funnels, ads, or pretending to be someone you're not.
Systems (The SWITCH Stack)
Optional tech that supports your coaching rather than drowning you in complexity.
The Coaching SWITCH® is accredited by the International Coaching Federation for 40 CCE hours
What's included
Weekly Live Calls
Two calls per week: Monday Momentum calls to set you up for the week, and Wednesday Deep Dives rotating through the three pillars — Coaching SWITCH®, Client Attraction SWITCH, and Systems.
A Professional Community
Other coaches who value depth, rigour, and building sustainable practices. No hustle culture. No comparison theatre.
Four Quarterly 1:1s with Lorraine
Space to calibrate, troubleshoot, and get personalised support on your practice, positioning, or systems.
A Year Long Incubator
This isn't a course you rush through. It's a long-term professional development ecosystem.
This is NOT for:
Coaches who want scripts, funnels, or hype language
Mentors or consultants calling it coaching
People treating coaching as a hobby or side experiment
Anyone looking for quick results or surface-level tactics
This IS for:
Professional coaches who take the work seriously
Coaches who see this as a calling, not an experiment
Coaches who've tried the fast results and realised they don't last
Coaches who want depth, not just tactics
Investment
NZ $575/month or $6,500 annual
USD $349/month or $3,750 annual
12-month commitment
Fair. Sustainable. And reflective of a year-long professional development container.
Ready to join?
Two ways to proceed