Unleash Your Coaching Superpower:
Create Transformation in Minutes, Not Months
Are you a leader, consultant, coach, or healer ready to ignite massive change in your clients…fast?
Do you dream of conversations that leave your clients empowered, inspired, and ready to tackle their biggest challenges? You’re not alone. But traditional coaching methods can feel slow and leave you wondering if you’re truly making a difference.
Introducing The Coaching SWITCH®: Your shortcut to becoming a masterful coach.
This isn’t just another coaching course. The Coaching SWITCH® is a transformative program designed by coaching expert Lorraine Hamilton, with over 18 years of experience and 10,000+ coaching hours under her belt.
Imagine:
• Witnessing “aha!” moments in your clients as they discover their own solutions.
• Freeing yourself from endless problem-solving and guiding clients towards self-discovery.
• Knowing you’re not just giving advice, but empowering transformation.
The Coaching SWITCH® gives you the tools and techniques to do exactly that.
Shifted My Whole Perspective
The Coaching SWITCH has shifted my whole perspective on coaching. I have learned so much, met and worked with awesome people and have been challenged gently but powerfully in the service of making me a better coach. Lorraine is a truly masterful coach and great to learn from. She is able to cut through noisy and chattering brains to help clients and coaches to uncover a deeper level of self-enquiry that is at the heart of real, embodied transformation. It has been a real privilege to be part of this journey with a group of coaches who value genuine, client-focussed, transformational coaching. Lorraine has created a supportive, energetic and authentic community of coaches through these programmes and the fact that I get to come back and do it all again with the next cohort just seems too good to be true!
– Claire Blood
What A Journey!
When I started this 12-week course I had a background of supporting women whose husbands have dementia, however I had little knowledge about how I could make the transition to coaching. I now feel confident to coach women using the Coaching SWITCH techniques. Learning to ask powerful questions, and practising using them in peer coaching situations has been a total game changer for me – I hardly feel like the same person who started this course only 12 weeks ago. And the bonus – I’ve met some amazing woman on this course and benefited from them coaching me! I feel I’m part of a supportive new family.
– Jennifer Watson
Amazing Training
Thank you Lorraine for bringing your whole, very cool, self to this amazing training. Your energy and vibration created a magical yet gentle space for us to be ourselves and still stay on track with all the facets of your robust, well thought out framework that encompasses all our humanity.
– Ange Hawes
Here’s what sets The Coaching SWITCH apart:
The SWITCH Coaching System®
A proven framework for creating rapid shifts in your clients’ thinking and perspective.
Weekly Live Training & Coaching Demos
Learn from Lorraine and see powerful coaching techniques in action.
Practice Makes Perfect
Sharpen your skills through weekly practice sessions with supportive peers.
Lifetime Access
Revisit the course materials and recordings anytime you need a refresher.
Private Community
Connect with fellow coaches, share experiences, and accelerate your growth. (Our students tell us that this is the bonus they didn’t know they needed!)
ICF Accredited
The Coaching SWITCH is accredited for 40 hours of Continuing Coach Education
And the best part? You’ll start seeing results quickly.
Great Value For Money
Before I signed up I was wondering if this course was going to be relevant to me because I’m not actually planning to set up as a coach. I was looking for something that will assist my skills in the workplace.
It was great! And great value for money.
Highlights for me were the Tools For Transformation and the SWITCH Coaching Model. I really liked that!
What surprised me was it was actually way easier than I thought it was gonna be.
– Jules Fitzgerald
It Will Transform Your Coaching
Loved Lorraine’s SWITCH coaching course! It is just what I was hoping for, a coaching model that is complementary to what I already know, weaving seamlessly with my existing skills, adding new tools and most importantly transforming how clients feel about their challenges. To me this is where the real power and magic of coaching lies.
Sign up for the The Coaching SWITCH, it will transform your coaching.
– Rachael Imrie
I'm So Glad I Did This Course
I signed up for Lorraine’s SWITCH Coaching Course specifically because of how her methodology works with other modalities. Lorraine’s extensive experience and knowledge shine through as a brilliant, wise, fun and dedicated master coach. As a yoga teacher, I see firsthand how powerful physically embodying transformation can be. The tools and skills I have learned through the SWITCH method are incredible as they complement this and provide additional effective ways for me to guide clients to connect to their inner wisdom and power. The women I have met on the course have been an added bonus I didn’t anticipate. Lorraine has attracted and built a really beautiful and supportive community. I am so glad I did this course, and I feel really confident about helping others empower and transform themselves.
– Rahle Dusheiko
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Each session runs for 2 hours and are scheduled based on the timezones of enrolled students. Each session covers teaching, coaching demonstrations and practice.
Module 1 : Evolved Coaching
- How we will work together
- How coaching has evolved over recent years
- All about the SWITCH Coaching System®
Practice Session
In this week’s practice time, we will break into smaller groups to connect more deeply with each other. You do not need to prepare anything for this practice session
Module 2: Holding Powerful Space
Now that we have laid the foundation of how we will be working together and have gotten over any potential nerves or jitters, we can begin to learn the skills, tools and processes that make up the SWITCH Coaching System®.
In this week’s class you will learn:
- How to set aside all that you thought you knew about the person in front of you
- How to acknowledge and summarize, without relating or shifting the focus back to you as the coach
- How to celebrate your client’s uniqueness and use this as the foundation for your coaching relationship
Practice Session
In this week’s practice time, you will practice the skills that you have learned in our teaching segment. You will meet your ‘client’ with a new reverence and experience being met that way.
Module 3: Listening With Your Whole Body
Did you know that much of the time I am not listening to what my client is saying? If that surprises you then you will love this week’s class. We are exploring the 3 levels of listening, and their impact on your coaching ability and results.
In this week’s class you will learn:
- How to listen from multiple ‘levels’ to hear what your client is not saying
- How to tune into your intuition
- How to notice your ‘level one thinking’ and shift quickly back into coach mode
Practice Session
In this week’s practice time, you will practice the skills that you have learned in our teaching segment. You will be practicing listening to your client from listening levels 1, 2 and 3, as well as experiencing being heard from each level.
Module 4: Getting To The Heart Of It
After listening to thousands of hours of coaching sessions, I can say confidently that if a coaching conversation is going to go badly, it is more than likely due to not setting an objective correctly. The importance of this step cannot be overstated.
In this week’s class you will learn:
- How to get to the heart of the issue quickly and efficiently
- How to use silence in your coaching conversations to gain clarity
- When to intrude on your coachee’s narrative
Practice Session
In this week’s practice time, you will practice the skills that you have learned in our teaching segment. You will be practicing setting super clear objectives for your coaching session. We will debrief as a group.
Module 5: Asking The Right Questions
Coaching is sometimes described as “asking the right questions”, and in this class we will be diving deeply into the world of questions. We’ll examine what makes a powerful question, why questions are the main tool of masterful coaches as well as much, much more. There are some nuances in this training that you will likely never have been shown in other communication trainings. Don’t miss it!
In this week’s class you will learn
- How to craft powerful questions that transform
- How to identify the pitfalls that weaken questions
- How to set yourself apart from 90%+ of all other coaches
Practice Session
In this week’s practice time, you will practice the skills that you have learned in our teaching segment. You will be building on last week’s objective setting practice using powerful questions. We will debrief as a group.
Module 6: Tools To Transform
You have completed the foundational skills training of The Coaching SWITCH and now we can begin to fan the flames to create massive transformation in your coachee, simply and quickly. In the first of two classes where will pack your toolkit full of simple and powerful ways to work with your client so that they can see their challenges from a far more empowered perspective.
You will be amazed at how fast you can create true transformation.
In this week’s class you will learn:
- How to creatively transform your client’s circumstances
- How to develop powerful new perspectives using simple tools
- How to gift your clients true inner empowerment
Practice Session
In this week’s practice time, you will practice the skills that you have learned in our teaching segment. You will use your simple tools to transform your partner’s perspective in just a few minutes.
Module 7: Going Beyond Mindset
This week we continue to fill your “Transformational Toolkit” with more advanced techniques.
In this week’s class you will learn:
- How to use somatic practices to shift energy
- How to use inner conflict to create rapid transformation
Practice Session
In this week’s practice time, you will continue to practice all you have learned so far, weaving together a clear objective with powerful questions and transformational tools.
Module 8: Powerful Parts Work
Regardless of the issue or challenge that your coachee presents with, the goal is always wholeness. Much of what makes SWITCH Coaches so powerful is their ability to identify and integrate these conflicted parts.
In this class you will learn cutting edge techniques to work with the head, heart and gut to align and integrate your client towards wholeness.
A student favourite and not to be missed.
In this week’s class you will learn:
- Cutting edge techniques to work with the head, heart and gut
- How to elicit and facilitate powerful conversations with a coachee’s parts
- How to blend multiple transformation tools in your sessions
Practice Session
In this week’s practice time, you will practice all you have learned to conduct an end-to-end SWITCH Coaching conversation.
Module 9: Clarifying & Harmonising
Over the course of the past 8 weeks you have learned the skills, processes and tools of the SWITCH Coaching System® and have begun to practice using it to support you to support others.
Now that you have transformed the way that your coachee sees the issue that they brought to the coaching conversation, it is time to crystallize their transformation by clarifying what is different and amplifying the new sense of resourcefulness your coachee has. By the end of this session you will have completed the SWITCH Coaching System® elements.
In this week’s class you will learn:
- How to help your client view their coaching topic from their transformed perspective
- How to amplify this new perspective for long lasting change
- How to harmonize and integrate your coachee’s learnings into a new, more resourceful and empowered self
Practice Session
In this week’s practice time, you will practice all you have learned to conduct an end-to-end SWITCH Coaching conversation.
Module 10 - 12: Coaching Clinics
Module 10: Coaching Clinic 1
We have reached the first of our 3 coaching clinics and I would argue that even though there is no new teaching in these sessions, they are the ones where you will learn the most and take the greatest leaps in your coaching ability.
In these sessions you can expect more Coaching Demos and debriefs, opportunities to ask questions and troubleshoot your coaching conversations, and receive personalised feedback on your live coaching demos.
Now is the time to truly lean into the time we have left to expand and explode your coaching ability. It is definitely NOT the time to take your foot off the gas pedal.
Module 11: Coaching Clinic 2
We have reached the second of our 3 coaching clinics and I would argue that even though there is no new teaching in these sessions, they are the ones where you will learn the most and take the greatest leaps in your coaching ability.
In these sessions you can expect more Coaching Demos and debriefs, opportunities to ask questions and troubleshoot your coaching conversations, and receive personalised feedback on your live coaching demos.
Now is the time to truly lean into the time we have left to expand and explode your coaching ability. It is definitely NOT the time to take your foot off the gas pedal.
Module 12: Coaching Clinic 3 & Celebration
This week represents the culmination of 12 weeks of learning, commitment and growth. You have been generous, vulnerable and supportive, as well as being supported.
This Coaching Clinic is a little different as we will be celebrating your journey to this point as well as addressing what happens next.
There will still be time for you to bring your coaching questions and any challenges that you would like my advice and guidance on though.
Do what you need to to be here LIVE for this one!
Class starts on 19th February 2025
We offer two enrollment options:
Investing in The Coaching SWITCH is an investment in yourself and the future of your coaching practice.
PLEASE NOTE THAT PRICING WILL INCREASE FOR FUTURE COHORTS. SECURE YOUR BEST PRICING TODAY.
Full Program
$3995 + GST (increasing to $4495 + GST)
Includes all modules, live sessions, lifetime access, and the private community.
Payment Plan
6x $695 + GST (increasing to $749 + GST)
Spread your investment over 6 installments.
Your Satisfaction is Guaranteed!
We’re so confident you’ll love The Coaching SWITCH that we offer a 14-day money-back guarantee. If you’re not completely satisfied, simply let us know within 14 days and we’ll provide a full refund.
Life Changing
This is by far the best coaching program I’ve ever done! It was fun, professional, well designed and packed full of game changing content. This course has not only given me great tools to use, it has reignited my passion for coaching and built back my confidence. I love working with Lorraine because not only does her passion for coaching and training coaches shine through, she also genuinely cares about her students and will go that extra mile to provide the best environment for learning. If you’re thinking about doing a coaching course I can’t recommend this one highly enough. It’s great value and will change your life for the better!
– Clair Merrall
Experience & Expertise
When it comes to choosing a coaching program, experience and expertise matter. That’s why I decided to study with Lorraine Hamilton, a coach with over 15 years of experience. As a coach myself, I use these skills daily to empower academics and help them see themselves as writers, leading to more published work. The Coaching Switch Course offers coaching tools that actually work. Through practice and a tested framework, you can customize your approach and boost your confidence as a coach.
Don’t miss the chance to join this transformative program!
– Malini Devadas, PhD
Simply Fabulous
The Coaching Switch programme is jam packed with high value content. As an experienced coach I was looking to hone my skills and keep improving. Lorraine’s depth of knowledge and well organised and thoughtful approach to teaching gave me every opportunity and has left me with tools that I can flexibly use within my own practice. I highly recommend this course whether you’re starting out and need a set structure to have confidence, or you’re simply looking to build on your current skill set.
– Jo Workman
Frequently Asked Questions
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Each session runs for 2 hours and are scheduled based on the timezones of enrolled students. Each session covers teaching, coaching demonstrations and practice.
When are the calls?
Cohort 5 starts on 19th February 2025. Our calls are weekly at 9.30am New Zealand time. Each session runs for 2.5 hours. Each session covers teaching, coaching demonstrations and practice.
Do I have to be there live?
Whilst it is always better to be live, calls will be recorded and housed in our secure course platform.
NOTE: Coaches who attend the live calls consistently perform better than those who only watch the recordings.
If you are unable to attend a live session you will be required to submit a short summary of your understanding from watching the recording.
How much time do I need to put aside?
Each teaching session will run 2 hours and includes teaching and Q&A, coaching demonstrations and your chance to practice.
Reflection and journaling for one hour each week.
You should allow 4 hours to complete the assessment at the end of the course.
Additional coaching practice outside of these times is highly encouraged.
How do I graduate?
To graduate you must attend all sessions, or watch the recordings and submit a short summary of your learnings.
If you are not on the live calls, you will also have to arrange practice sessions for each class.
There will be a written assessment that must be completed in order to receive your Certificate of Achievement and be able to call yourself a Certified SWITCH Coach.
The assessment will be released after the end of the course.
(Certificates will be issued upon completion of any payment plan)
What if I miss a payment?
If you miss a payment on a payment schedule, we will reach out to you.
Access to the course platform and invitations to other support calls will be suspended until your payment schedule is up to date.
By signing up you are committing to completing any payment plan. Payment plans are provided to make this training more accessible. This is not a membership model and payment must be made in full.
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Yes. This course is accredited by the International Coaching Federation for 40 hours of Continuing Coach Education (CCE) and can be used to renew ICF credentials.
It can also be used to attain your initial ICF credential through the Portfolio path.
Is this a recognised qualification?
Yes. This course is accredited by the International Coaching Federation for 40 hours of Continuing Coach Education (CCE) and can be used to renew ICF credentials.
It can also be used to attain your initial ICF credential through the Portfolio path.
Will I get personalised tuition and mentoring?
Attending the calls live will give you the opportunity to volunteer for coaching demos and experience first hand the power of The Coaching SWITCH.
In the 3 Coaching Clinic sessions at the end of the program, Lorraine will be available to give feedback to students who perform demo coaching.
There is no 1:1 tuition or mentoring in this course.
How do I know if this is for me?
I hope that you have found everything you need to make an informed decision about whether The Coaching SWITCH is right for you.
That being said, I LOVE questions! If you have anything that is still lingering then feel free to email us at lo******@lo**************.net and myself or the team will get back to you. (Office Hours are Monday to Friday 8am – 5pm NZ time)
Is there any funding available?
Yes! If you are an eligible New Zealand based business owner, you may qualify for up to 50% towards the fees for this course through the Regional Business Partner Network in the Leadership Development category.
Speak to your Growth Advisor today!
You’ll be in great company…
Complete Career Change
To say Lorraine has been instrumental in my life is an understatement.I ended up with a complete career change becoming a full time life coach, Lorraine has taught, coached, mentored and developed me in so many ways. I will be forever grateful for her wisdom and love.
– Sonia McIndoe
Deep Learning
My highlights are the live calls. Deeper learning happens together and I take a lot more away when it’s live and in a group setting. It really helps me stay consistent and seeing all of us grow as coaches has been such a cool thing to witness.
– Calyssa Reimer
Encourage & Empower
I’ve seen many people studying coaching for a year sometimes more and still not feel qualified or have the knowledge and skills to to begin with their own clients. Lorraine encourages and empowers her students while giving honest feedback about your capabilities and I found that learning under her I obtained skills that I could easily understand and apply quickly.
– Gemma Watson
Business Transformation
Working with Lorraine enabled me to transform my business. I’m a strategist for service businesses and I had the knowledge but I didn’t have the coaching skills. Learning from her was so enjoyable and I love her teaching style. I now only do coaching and have a booked out signature program, a mastermind group as well as a number of VIP 1:1 clients. None of this would have been possible without the skills I learned from Lorraine.
– Sarah Davies
Bonus Gifts for Early Enrollers!
Enroll before 12th February 2025 and receive these priceless bonuses:
Complimentary Coaching Session with Lorraine
Map out your personalised coaching program pathway. Work on a personal issue, or workshop your next workshop. This priceless session is yours to get the most out of.
VALUE $575
Your A.I. Coaching SWITCH Mentor
Imagine having a 24/7 mentor at your fingertips, trained in the SWITCH Coaching System®. Your AI Mentor can explain concepts in new ways, create customised client tools and visualisations, draft your practice documents, and even help you market your coaching practice in an aligned and authentic way. It’s like having a personal assistant, guide, and brainstorming partner all in one. – PRICELESS
And everyone benefits from…
Return For Free
Join this cohort and you can return to future cohorts completely free of charge. This goes far beyond LIFETIME ACCESS, every time you repeat the core trainings, you will unlock a deeper level of skill.
Free Monthly ‘Coaching Clinics’
Keep connected with your Coaching SWITCH Community with free monthly live sessions
Future Of Coaching Recordings
Access to the recordings from the February 2025 Future Of Coaching Training Week including The SWITCH Coaching Model and The Skills Every SWITCH Coach Masters Masterclass.
Guest Expert Vault
Packed with inspiring trainings from experts in branding, marketing, content management and more, these trainings will spark your creativity in your coaching business.
Limited Spots Available!
Join The Coaching SWITCH today and unlock your potential to create lasting change in the world, one conversation at a time.
Ready to unleash your coaching superpower?
Click the button below to secure your spot and get started!
REASONS TO JOIN NOW
- Enroll before 12th February 2025 to receive a complimentary session with Lorraine, where you can map out your personalized coaching program pathway. AND get access to the SWITCH Coaching System® trained A.I. Mentor.
- Join this cohort and return to future cohorts 100% free of charge.
- The price is increasing for the next cohort.
Don’t wait! Invest in yourself and the future of your coaching practice.