The SWITCH Stack
Your coaching business, organised
Tech built by someone who actually gets coaching
Most business software is built for people selling widgets. Coaches aren't selling widgets.
The SWITCH Stack is built on the same enterprise platform trusted by thousands of businesses — but every template, workflow, and automation has been designed around how coaches actually work. Transformation, not transactions.
I built it because I spent years testing every platform available and couldn't find one that truly understood coaching relationships. So I built my own.
One login. Everything you need.
Clients & Leads
A simple CRM so no one falls through the cracks — manage every client and prospect in one place.
Bookings & Reminders
Clients self-schedule their sessions and automatic reminders mean fewer no-shows, zero chasing.
Content Scheduling
A month (or more) of posts and newsletters pre-scheduled and ready to go — without the weekly scramble.
Business Growth
Invoicing, marketing, website, courses and communities all in one place. Run a professional practice without the overhead.
Stop paying for five tools that don't talk to each other.
Most coaches are running their business across a patchwork of apps —
and paying for the privilege.
A calendar app here. A social scheduler there. An email tool you keep meaning to set up properly. A spreadsheet tracking client notes. And a growing list of subscriptions quietly nibbling away at your revenue.
It's not just expensive. It's exhausting.
SWITCH Stack replaces the patchwork with one platform built specifically for coaches — so everything talks to each other, nothing falls through the cracks, and you can actually focus on the work you trained to do.
Less tech wrangling. More transformational coaching.
Your Coaching Business, Organised — Free for 30 Days
Full access. No risk. Real support from day one.
30-Day Test Drive
Full access to everything SWITCH Stack offers — no limitations, no credit card required.
Two 1:1 Calls
Two private calls with Lorraine Hamilton, SWITCH Stack's founder, to get you set up and confident. (Limited to 10 spots per month.)
Community Access
Join our membership community during your trial — get feedback, ask questions, and connect with other coaches.
Quick Wins
By the end of week one you'll have something live — a booking link, lead pipeline, or social schedule.
Less Admin, More Coaching
Bookings, CRM, content and courses all in one place — hours back in your week, no more juggling tools.
Polished Client Journey
Automated reminders, forms and communications so every client feels taken care of — and keeps coming back.
30 days' free then just $97/month for everything.
Limited to 10 coaches per month.
Why only 10 spots?
Ever signed up for a free trial and never actually used the tool?
I don't want that for you.
That's why I'm investing in you before you invest a penny in me. I dedicate 2+ hours to each coach through personal onboarding calls — which means I can only take 10 coaches per month to give you my full attention.
I also ask that you commit a few hours over your 30 days to actually use the system. If life is too full right now, please wait — I run a new cohort every month and I'd rather you join when you're ready.
This isn't a trial you'll forget about. It's a proper start.
30 days' free then just $97/month for everything.
Limited to 10 coaches per month.
See it in action...
FAQs
What kind of support do you provide?
Support is at the heart of everything I do. Most trials leave you stranded, figuring things out alone, and only paying customers get access to real help. That’s not how I work. I’ll support you fully during your first 30 days so you can explore SWITCH Stack properly and decide if it’s right for you—completely risk free.
I've been helping coaches figure out tech since 2006, and I'll help you too.
How do I get started?
Apply for a 30-day free test drive with 1:1 support to get Your Coaching Business, Organised.
See how SWITCH Stack simplifies your coaching practice.
I'll guide you through setup with coach-specific onboarding that gets you running quickly without overwhelm.
How is SWITCH Stack different from Kajabi or other platforms?
SWITCH Stack is built specifically for professional coaches who understand that transformation can't be packaged into neat sales funnels. Every template, workflow, and automation reflects genuine understanding of coaching relationships, not generic business sales processes.
I've been searching for a true all-in-one solution for years, and there are always compromises. Systems for courses, but they lack strong CRM capabilities, systems for coaching, but they have no marketing tools, systems for invoicing, but they don't support the way that you want to work.
SWITCH Stack handles everything you need now in your coaching business, and what you will grow into.
Do I really need another platform?
Most coaches spend $300+ monthly on tools that don't talk to each other. SWITCH Stack consolidates everything you actually need while integrating with tools you want to keep (like Zoom). It's designed to simplify, not complicate your life.
Keep the tools you love, or use the modules in SWITCH Stack to reduce your subscription costs, logins and platform switching for tasks. My clients tell me that working inside of one platform for everything gives them the unexpected benefit of not having to manage multiple tools and user interfaces.
What makes this better than building my own system?
SWITCH Stack is built on the proven Go High Level platform - trusted by thousands of businesses - but customized specifically for how coaches work. You get enterprise-level reliability with coaching-specific features you won't find anywhere else.
How secure is my customer data?
Data privacy and security is every coach's obligation. That's why we ensure compliance with all governing laws and regulations, as well as provide extra protection against security breaches for your sensitive client information.
With SWITCH Stack being built on the robust Go High Level platform, you can be certain that you are not falling foul of data compliance. Here's more on how Go High Level stores and manages your customer data - https://www.gohighlevel.com/privacy-and-security
Can I cancel my account at any time?
You can cancel at any time. No need to worry about obligations or contracts. Unlike other free trials that bank on you 'forgetting' that you have signed up, I will personally work with you over your test drive period to not only make sure that you are making the most of SWITCH Stack, but to also keep it top of mind for you.
I will also send you a reminder when your test drive is coming to an end, so you can make the decision to keep it or cancel before you are charged a cent.
Who is behind SWITCH Stack?
SWITCH Stack was created by Lorraine Hamilton PCC, an engineer turned ICF credentialed Professional Coach with 20+ years in the coaching industry.
After testing nearly every platform available from Kajabi through Thinkific, Teachable, CoachAccountable and many more, Lorraine couldn't find the 'Goldilocks' solution that truly understood how coaches work.
So she built it herself, combining enterprise level technology with deep coaching expertise to create the platform coaches have been waiting for.
Ready for tech that actually understands coaching?
Start your test drive now and get your coaching business, organised.
30 days' free then just $97/month for everything.
Limited to 10 coaches per month.